With LinkedIn hosting more than 500million professional profiles, the application praises an unlimited supply of network connections and job opportunities. But is it worth all the hype? Or is it just Facebook gone business, social media copycat?
Basically, according to how quick you are to adopt a new product that has entered the market, you would be categorised as one of the stages above. You could be part of the Innovators group who are always eager to jump on to the band waggon. You could also say you fit more into the other extreme, the Laggards. Apart from the word sounding so terrible, this group are the last ones to sign up.
LinkedIn has been around since 2003 so if you are not already signed up, I’m going to tell you why you need to stop Lagging around and SIGNUP.
If you are already signed up, you might be using the application the wrong way and not even realise. I am going to clarify on this you need to get sorted right away for you to benefit from LinkedIn.
LinkedIn can be the magic touch to getting you that next job interview. We just need to make sure you are using it right. Recruiters and plausible employers both use LinkedIn to scour for new potential recruits.
1)Have an updated profile
Having an up to date LinkedIn profile is the key to increasing your chances of been found and connected with an employer. The aim of having your LinkedIn profile should be to provide employers with a detailed view of what experience and skillset you obtain. It basically should be your resume.
Now, according to the job positions you are specialized in or looking to go into, your profile should be able to convey that. Create a profile description that is catchy and express your best you.
LinkedIn easy to use setup makes it easy to organize your job experiences. Dates, company names, skills and more can all be easily added to your profile.
Keep it detailed. Include all the information you would in your resume. Don’t get carried away, there is no ideal limit on how long your profile can be, but that doesn’t mean you have to write an essay.
Professional photo. LinkedIn is NOT your Instagram account. Get a picture that says you’re ready for the job!
Keep it semi-formal. Come on, break a leg! LinkedIn at the end of the day is also under the category of ‘Social Media’. Be a bit more personal, this will help the recruiter engage a bit better. Look at it as a casual Friday at work situation. You are still all business, but a little bit more relaxed looking.
Use keywords and skills. Unlike your resume, you aren’t tailoring your profile to a specific job position. However, using keywords from your line of industry and adding valuable skill sets will make it easier for you to be scouted by probable recruiters.
Keep a lookout for job opportunities in your line of interest by saving job position keywords in the job search section of LinkedIn. You can even save company names.
You can easily look at your notifications on the go to know what new opportunities fit your profile. I am all up for convenience. I want to ride the train, sip my coffee, listen to my music and at the same time, I can also check my notifications. PERFECT!
3)Use LinkedIn to learn more on employers
I wouldn’t call it snooping, more like classy detective work. I mean, I want to know what articles they are interested in what the hot topics of discussion are in the field I want to go into? What skills do people in similar fields have? All these pointers can be very advantageous.
All in all, getting LinkedIn is an asset. Do the work, update your profile and take advantage of having it all in reach. Good luck!
“If you can DREAM it, you can DO it.” – Walt Disney